Interviews Donald Keough, outgoing president-CEO of Coca-Cola Co., about his lifelong passion. Origin of the link with Creative Artists Agency Inc.; People included in the group formed to handle advertising media planning; Reaction to the Diet Coke campaign.Winters...
We are here to refresh the world and make a difference. Learn more about The Coca-Cola Company, our brands and our purpose.
As our fifth year anniversary comes to a close, we finish 2016 by releasing a collaborative collection with the global icon Coca-Cola. This project fits seamlessly into our nostalgia-fueled 2016 campaign, as we’ve pulled inspiration from Coke’s archive
Find out how the lid on a Coca-Cola bottle needs to be the next beauty tool you add to your makeup kit for perfect eyeshadow.
Each Coca-Cola campaign, a fusion of creativity and marketing intelligence, not only showcases their iconic products but also establishes a deeper connection with audiences worldwide. Let’s take a look at how Coca-Cola’s online campaigns and advertising strategies have set new benchmarks in th...
Where should I look?With so many items, events and collectors, how does someone get started creating their own personal collection? You can: Find current collectibles at the Coca‑Cola store online, the Coca‑Cola Store at the World of Coca‑Cola in Atlanta, or the Coca‑Cola ...
World of Coca-Cola Museum Downtown Atlanta,亚特兰大 Save Share Tips533 Photos4,876 8.4/10 2,673 ratings Ranked#3fortoursinAtlanta "Love that you can tryCoke productsfrom all over the world!"(14 Tips) "Make sure you take a picture with thePolar Bear!!! It's so lovely."(12 Tips) "...
Coca Cola Coca-Colais the brand which perhaps best exemplifies global marketing. It is enjoyed hundreds of millions of times a day by people all over the globe. It can be found almost anywhere in the world‚ from large cities to remote villages‚ across five continents. TheCoca-ColaCompan...
Coke can leverage strong bottler relationships in underpenetrated emerging markets to drive volume growth with classic recipes as well as new products tailored to localtastes. Bears Secular headwinds in carbonated soft drink demand in developed markets are a challenge to Coca-Cola’s long-term growth...
Let's look at Pepsi, the company's primary rival, which had a market cap of $241.4 billion as of Jan. 14, 2022.Pepsi has spent a bit less than Coca-Cola on advertising since 2019—between $3.5 and $3.0 billion each year.But keep in mind that Pepsi is much more diversified and own...