Coca-Cola: A Brief History Coca-Cola was founded in 1886 in Atlanta, Georgia, by pharmacist John Pemberton. The company's initial success came with the soft drink that made it a household name—a combination of cocoa, the kola nut, and carbonated water to make a soda fountain drink. Even...
The Coca-Cola Company has always made advertising one of its key priorities. Throughout the history of the company, famous slogans and songs created the image of Coke as being an enjoyable and refreshing drink. In 1971, Coca-Cola released the famous ad “I’d like to buy the world a cok...
1 The History of Coca-Cola Today, the company’’s trademark is world-famous and its products average a staggering 400 million servings per day in more than 155 countries. It’’s a far cry from the humble beginnings of a hundred years ago when sales during the first year averaged a mer...
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1889-1890: The first Coca-Cola logo was trademarked, solidifying its place in history. 1891: The logo embraces the “Trade Mark” label, emphasizing its legal recognition. 1893: A decorative flourish is added to the logo, enhancing its visual appeal. ...
aIn early 1982, Coca-Cola launched a new ad campaign, "Coke Is It!," with an emphasis on the product's qualities of taste and refreshment. The direct, positive statement "Coke Is It!" was meant to appeal to the forthright mood of Americans in the 1980s. "Coke Is It!" played on ...
Company History: The Coca-Cola Company is the world's number one maker of soft drinks, selling 1.3 billion beverage servings every day. Coca-Cola's red and white trademark is probably the best-known brand symbol in the world. Headquartered since its founding in Atlanta, Coca-Cola makes four...
The article examines the history of advertising by the beverage industry company Coca-Cola Co. Ten advertisements or advertising campaigns evaluated as the best in that firm's history by the publication are discussed, with special attention paid to the advertising agency responsible for the ...
With Coke Studio, Coca-Cola is finding new ways to reach (and expand) its global audience – releasing original songs by some of music's biggest stars.
From 1966 Coca-Cola has been a staunch supporter of Israel. In 1997 the Government of Israel Economic Mission honored Coca-Cola at the Israel Trade Award Dinner for its continued support of Israel for the last 30 years and for refusing to abide by the Arab League boycott of Israel. Every...