Santore:We begin every brief with a storytelling thought-starter question “what if?” This gives us a jumping-off point to push ourselves to ask daring questions. “What if we could bridge divides?”“What if we wanted to buy the world a Coke?”“What if we wanted to change perceptions?
This work is inspired by and a continuation of Coca Cola’s creative tradition of “Hunk” storytelling. We worked with Vaughn Arnell and Stink (Shanghai) to direct and produce the film, respectively. The key visuals were shot by agency creative director Adam Schokora and leveraged throughout ...
Coca-Cola Shows Its Human Side through StorytellingDupre, Elyse
We all know it’s Christmas when the Coca Cola truck is spotted on our TV screens. In 2017, the brand decided to capitalise on festive-related excitement with a fun competition in partnership with Laterooms. The premise was pretty simple, with users merely having to explain why they’re th...
Posted onOctober 18, 2024underbartender,brand history,coca-cola,coke history,fizzy,fizzyness,marketing,marketingcabinet,mineral water,Schweppes,schweppes history,sober drug,soda,softdrink,spirit,Thomas Henry The spiritschweppes mood arose in the monastery life of Dom Perignon from the bottle fermentation...
“Is Covid-19 a game changer for live-streaming commerce?” With: PINDUODUO, ALFILO BRANDS, COCA COLA“ Marketing is about storytelling, how to allow the audience to understand the design, the story about the product, to generate a certain level of emotional connection bef...
Niceforo, Marina. 2021. Quite like before: The power of emotional storytelling in Coca-Cola’s campaign ‘Open like never before’. I-LanD Journal: Identity,Language and Diversity1. 93–113.https://doi.org/10.26379/IL2021001_006.Search in Google Scholar ...
The campaign brings all the real life moments and feelings into the story. It reminds you how much you love the brand. Coca-Cola is not only a part of the story but also a part of our life. 注明:此文为本人原创案例分析,禁止抄袭和转载。谢谢配合。
Brand Positioning:Coca-Cola positions itself as an iconic and refreshing beveragebrandwith a global appeal. Integrated Marketing Communications:The company employs variousmarketingchannels, from traditional advertising todigitalplatforms, tocommunicateitsbrandmessage effectively. ...
— Coca-Cola (@CocaCola)September 21, 2015 I’d suggest the answer lies in the traditional mechanics of human relationships rather than any clever algorithm. Whether I engage with your brand at face value, or warily look at its attempts to engage in the same way that kids look at adults...