The demand for eco-friendly clothing options is growing, making it an opportune time to launch a sustainable fashion line. By providing customers with clothing that aligns with their values, you can attract an environmentally-minded customer base. Start by sourcing sustainable materials for your ...
“I’ve always had a really good trend intuition,” Sarah says. “But it’s all about translation.” Sarah worked on plus-size collections during her time in the corporate world and said that translating trends meant also considering the needs of the plus customer. Though she sticks to her...
Let’s say that you want to create a clothing line that offers expensive washable silk pajamas. The following might be examples of your audience buyer personas: Professional women aged 24-35, with no children but who are high-income earners. They are looking for high-end pyjamas that look ...
Although on the outside, the high-street appears to be disappearing, people still like to shop in real stores to get a feel for the quality and craftsmanship they are getting for their money. Of course, online shopping is also a popular and often preferred method of purchase for convenience...
Remember, #Fashion trends can be changed overnight. So it’s better to structure your online clothing store in a way so that you can adopt and bring changes in your online clothing stores. Another component of idea generation is research on competitors. Researching competitors will show you a...
clothing retailer, but it sold that division in 2001. By this time the company operated more than 300 retail outlets in the United Kingdom—known colloquially as “Marks and Sparks”—with additional stores in dozens of other countries, including France, Germany, Spain, and Hong Kong; a ...
That’s not to say that it’s an easy process bringing your brand to fruition but with a solid plan and handy tools to help get you started, getting your label off to the right start is a lot simpler than you might think. Starting a fashion line can be quite difficult especially if...
tween clothing stores kids uniforms school uniform school uniforms Kids’ Clothing Dress Your Kids for Every Occasion Get ready for back-to-school with these stylish and comfortable kids clothing. From adorable outfits for the first day of school to everyday essentials, you can get it all from ...
What is a clothing dropshipping business? Clothing dropshipping businesses sell clothes via third-party suppliers that handle stock storage and shipping. Without the need to store products or manage inventory, businesses can work with very little overhead. When an order is received, the information...
This is a cost-effective route, as you don’t have to deal with buying stock up front, storing, packing or shipping. The disadvantage is that your products won’t be as unique and there could be a variety of stores selling the same products as you....