Working out of a factory has also given me an upfront view of how many people get into this industry with absolutely no clue what it’s going to take to build a brand that is even remotely successful. Blaming ignorance isn’t entirely fair… We had absolutely no clue how hard it would...
hops needed for specific beer styles, his company decided to share some of its excess inventory. “We gave up some of these scarce hops so that 200 other craft brewers could make more of their beer, in a sense compete with us, and that mentality is completely foreign to big companies.”...