Grab the code below to try it in your Google Ads account. I've also included a table showing how match types work after the change from Google and a video that goes through using the script in case anyone is just getting their feet wet with scripts....
Is it a bug? Is it calculated? I'm not sure, but we've been fighting close variant bloat more than ever in our Google Ads accounts. Let me take you back if you aren't sure what close variants are: 2014 -Five years ago, I broke the newsthat Google Ads (AdWords at the time) "...
However, let’s take a quick look at Google’sCustomer Journey to Online Purchaseto see how and why this might be happening. Google’s free tool gives you a visualization of each channel’s role in assisting conversions. Here’s what it looks like for a big e-commerce site: You can se...
I’m going to go against the grain and say I don’t think it matters all that much. I don’t see why Google has made the change other than to be consistent with their policy of simplifying AdWords at every opportunity, but I also don’t think it’s much to get worked up about. ...
Close Variant AdWords Script We’ve also created a free AdWords Script that will help you do an analysis of how close variants are impacting your account. Simply copy-and-paste this into a single account’s AdWords Scripts section and run it to get a Google Sheet showing how your keywords ...
Now that you know what theAdWordsscript can do, let’s talk about the script.You can get this script here. Here are the variables that you can change to customize it to your requirement. SPREADSHEET_URL:This is the only variable that you must change.This is the Google Sheet which will ...
A testimonial video comes to mind. Make your own. Reach out to currently satisfied customers and/or experts and let them do the talking. People tend to trust their peers. Capturing their account on video will do a lot more than having them rely on some faceless written review....