Oriental Trading Company 14.9% 2.1% Roamans 14.4% 1.7% Although most online retailers are able to convert 2.3% of their visitors into customers, retailers such as Lane Bryant convert 24% of their visitors into customers. Yes, some online retailers are able to capture 10 times as much business...
the Internet doesn't provide much incentive for a customer to stay with any particular trading company, which is why marketing is so important. "What it may come down to is your ability to pay more for a customer than your competitor can," he says. ...