Contextual advertising improves the performance of almost all advertising metrics, including CTR. Contextual alignment: Ads that are contextually relevant to the user’s current app experience or content tend to have higher CTRs. For example, an ad for a music streaming service is more likely to ...
rather than drive traffic. In other words, a display ad is meant to pop up a number of times, booping your brain to remember your brand so that, after enough boops, your brand feels familiar. The goal of display advertising is familiarity not conversion. Hence the low CTR for display ...
based on the number of actual clicks the ad receives, while CPM is based on the number of times an ad is viewed, regardless of whether customers click on it or not. Brands can use both metrics, considering the implications of each, for a more comprehensive view of the performance of ...
Today, the bulk of digital advertising is run on mobile devices. To plan and run their mobile advertising campaigns, advertisers need metrics to assess future expenses or to compare current campaigns’ performance against the industry benchmarks. Of course, costs are the staples of ad metrics. ...
By definition, click-through rate is arguably one of the most common metrics to optimize in online advertising and digital marketing campaigns, and for good reason! The average click-through rate tells you the number of people that clicked on your ad or organic listing relative to the total nu...
Share Boost SEO results with powerful keyword research Free Keyword Research Tool Sean Collins Sean is the SEO Content Manager at Scoro, a work management platform that helps agencies streamline projects, finances, and resources. Previously, he served as Content Marketing Manager at Toggl and worked...
5 Inspiring Landing Page Examples 8 minute read YouTube Ads for Ecommerce: 5 Tips for YouTube Ecommerce Ads 8 minute read TO TOP Celebrating 25+ Years of Digital Marketing Excellence Ready to speak with a marketing expert? Give us a ring ...
Share Boost SEO results with powerful keyword research Free Keyword Research Tool Sean Collins Sean is the SEO Content Manager at Scoro, a work management platform that helps agencies streamline projects, finances, and resources. Previously, he served as Content Marketing Manager at Toggl and worked...
Now that you know the type of tools you should use and the metrics you should track, let's talk about some high-level PPC tactics. Target the right audiences Most digital advertising channels allow you to customize your audience and target based on demographics, user behavior, and different ...
Mobile Advertising – Click-to-Call and AdWords Call MetricsAshley FardysSearch Agents