Very different moral leaders including religious protagonists, social reformers, medical scientists and colonial masterminds 1 INTRODUCTION 31 used hygiene narratives to promote their own concepts of order, create distinct notions of normality and assert a shared, yet delimited, identity. The making of ...
In the context of the festival, however, we saw how what is often moralised as indolent in one situation (e.g., not following established personal hygiene routines) can collectively become a source of enjoyment. Embracing indolence shows that cultural conventions about ‘normal’ cleanliness ...