for the allergy medication Claritin. How Claritin became the official allergy treatment of Major League Baseball, the first drug to be linked with a professional sports league; Promotional direction of Steve Andrzejewski; Ease of availability of Claritin.Goetzl...
CLARITIN-D.The article focuses on a marketing decision by Schering-Plough Corp. and its senior vice president of consumer health care Brent Saunders which was made for their allergy medication. Following a 2006 federal law which required that medicine containing pseudophredrine be locked in pharmacy...
Reports on the transition of the non-sedating allergy drug Claritin from prescription to over-the-counter (OTC) status. Significance of the transition; Sales of the drug in its first five months on the OTC market; Major challenge for Johnson & Johnson's Pepcid stomach medicine; Information on...
This article focuses on a 1999 report from IMS Health which showed that Schering-Plough spent more than $203 million of direct-to-consumer (DTC) advertising for its anti-allergy Claritin brand during a 12 month period. That marks a 222% spending increase over the previous 12-month block and...
The author criticizes the application for a fixed-dosed combination on allergy pill Singulair by Merck and off-patent Claritin by Schering-Plough. He argues that the combination, which was declared to be a low-risk drug, posed higher risks to consumers prior to its association to suicidality. ...
Discusses the appointment of Matt Giegerich as president of CommonHealth. His expanded duties at the advertising agency; CommonHealth's role in the popularity of the allergy medication Claritin; Advertising campaigns planned by the company as of October 2000.GoetzlDavidEBSCO_AspAdvertising Age...
Introduces the over-the-counter versions of the allergy drug Claritin from Schering-Plough Corp. in the U.S. Effects of allergy drug on healthcare; Views of the U.S. Food and Drug Administration on the drug; Identification of the manufacturers of Claritin....
Coding clarity for ClaritinSchering Plough has installed a Wolke m600 thermal inkjet printer,incorporating Hewlett Packard technology,at its Kenilworth plant in New Jersey,US,for coding cartons for its Claritin allergy medication.ManufacturingChemistGroupManufacturing Chemist...
Reports on Schering-Plough Corp., the pharmaceutical company that developed and marketed the allergy drug Claritin. Prospects for the company as their patent for Claritin expires in the United States and the drug becomes available without a prescription; Efforts to develop a new product.Wall Street...