Lee-Wingate, S. N., & Xie, Y. (2013). The influence of the number of presented symptoms in product-claim direct-to-consumer advertising on behavioral intentions. International Journal of Pharmaceutical and Healthcare Marketing, 7(3), 265-284...
Lee-Wingate, S. N., & Xie, Y. (2013). The influence of the number of presented symptoms in product-claim direct-to-consumer advertising on behavioral intentions. International Journal of Pharmaceutical and Healthcare Marketing, 7(3), 265-284...