BRAND name productsURBAN plannersSMART citiesPurpose: A city can be seen as a territorial unit with its associated area, number and structure of inhabitants, infrastructure and economic resources. From a social point of view, however, a city is more than that. ...
depends on the attractiveness of their physical retail spaces – and vice versa. When “New Retail” enters cities, activating, inspiring, and captivating target audiences, cities should do the same to create incentives for visits. So why not view the city as a brand and give it a relaunch?
M Trueman,M Klemm,A Giroud 摘要: This exploratory research examines how corporate communications can influence stakeholder perceptions to enhance or detract from the city as a brand. It uses the UK city of Bradford as a case study and adopts theoretical concepts of product and corporate branding....
The number just means it's the first of the new era, rather than the smallest, so the brand could launch its next cars in either direction. "We're set up as a multi-product company. There's a lot more to come from our ... N Gibbs - 《Autocar Frist for New Cars》 被引量: ...
I think she needs intensive therapy because she is obviously a masochist who values the ability to purchase brand name couture more than her own happiness. And if the ability to buy couture is what makes her really happy, well, then, the 15 year old target audience should be thrilled.That...
James A. Dolan ... shop gaffer Ana Katharina Drechsler ... stand-by props (as Ana Katharina Dreschsler) Tommaso Dubla ... head painter Idriss El Gholb ... stand-by set dresser Karim Elamri ... art department (as Karim El Amri) / art department / set dresser Mark Fruin .....
As a brand, Malang should apply it in order to compete with other cities, more particularly in terms of economic, social, cultural and tourism sector... N Kholis,BD Prasetyo,M Mardiono 被引量: 0发表: 2017年 Analysis of tourist brand identity development (on the example of Zaporizhzhia ...
the most effective way to create and improve a city's brand image is to establish a model of service targets.We should not only pay attention to the construction and development of the city,but also actively carry out the work of integrating and disseminating the brand image of the city,det...
Santa Clara is, arguably, the city at the heart of Silicon Valley, a globally famous urban region that is so ill-defined as to deny its own existence. Those ranch houses and corporate headquarters represent a distinctly 21st-century brand of power. And a distinctly 20th-century brand of ...
Santa Clara is, arguably, the city at the heart of Silicon Valley, a globally famous urban region that is so ill-defined as to deny its own existence. Those ranch houses and corporate headquarters represent a distinctly 21st-century brand of power. And a distinctly 20th-century brand of ...