I think there's a range of ways. I mean, obviously, there's the classic ways as we get near to those titles, the marketing campaigns that take place both by the studios, as well as by exhibitors just to gain awareness for what's coming in the nearer term. I think as we get to ...
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And then, of course, just how are you going to thrive in the near-term and long-term. I think fully getting past this pandemic and people getting back into their more social and communal behaviors will bode really well for movies. Because when you strip it all do...
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I have always loved movies. My introduction to theaters was mostly that I really enjoyed the design of spaces where people assemble. I always thought I would grow up and design churches, but I grew up and designed movie theaters! There are fewer and fewer spaces for communal assem...
On a go-forward basis, I think even as more of the larger Hollywood films come back into the fold with further volume recovery, there will continue to be a place for these types of films just because there is a solid audience response for them. So some of these movies are doing ...
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