I think there's a range of ways. I mean, obviously, there's the classic ways as we get near to those titles, the marketing campaigns that take place both by the studios, as well as by exhibitors just to gain awareness for what's coming in the nearer term. I think as we get to ...
The extent to which we are benefiting from that is a little bit difficult to tease out. I mean what we have generally seen in the past of clearly strength of content is the biggest driver of people coming to the movies. So we have seen when compelling contents in the marketplace t...
I have always loved movies. My introduction to theaters was mostly that I really enjoyed the design of spaces where people assemble. I always thought I would grow up and design churches, but I grew up and designed movie theaters! There are fewer and fewer spaces for communal ass...