the maximum output of the Windsor, Ontario production line. He also enlisted his old friend Frank Sinatra to sing a jingle for the car, “It’s Time for Imperial,” a favor Sinatra reportedly performed for a token fee of $1 plus an early-production car. Ol’ Blue Eyes also lent his n...
Disclosure: This site may receive compensation from some link clicks and purchases. Back in the day, any car with luxury or near-luxury aspirations got the “Brougham” designation. The problem is that those who were not familiar with the term often called it a “Brogum”and no one knew w...
Chrysler’s full-sized cars were all-new for the 1969 model year. Called ‘Fuselage Styling’, their design was said to have been inspired by the curved bodysides of aircraft practice. The advent of Fuselage Styling did spell the end for convertibles both at Imperial and Chrysler which, esp...
Chrysler anointed the Newport as a separate model in 1960, after using the name since the 1940s in one way, shape, or form. The full-sized Newport was offered as a replacement for DeSoto and aimed at the economy-minded buyer. It was slotted below the Imperial and the New Yorker, Chrysl...
As this story shows, however, the lurking problem ultimately wasn’t styling-gone-wacky on the order of the 1961 Plymouth, Dodge and Imperial. It was a level of reliability and quality control that recalled the infamous 1957 Mopars. Reply G....
that Chrysler had to throw at its cars. This series was only built during the 1963-64 seasons and was promoted as being “the world’s most complete car.” The downside was that at nearly $6,000, the Salon was every bit as expensive as an Imperial. So why not just buy an Imperial...