Step 6. Agency size In selecting a marketing agency, bigger is not always better. While it may be somewhat reassuring to have your company’s marketing handled by a large, well-known agency, the reality is that unless your marketing budget is in the six or seven figure range, you may fi...
Not all writers or content marketers are the same, of course, and there are a number of traits you need to evaluate, beyond the cost. Below are some of the common ‘who, what, when & how’ questions you should ask when choosing a writer or agency to write your content marketing projec...
Any marketing agency should be able to prove that they’re skilled at, well…marketing. You wouldn’t order a birthday cake from a baker who has no images of past work, and the same should be considered when determining where to allot your marketing dollars. The following are different exam...
Choosing the right digital marketing agency is a momentous step in product development, defining its effective market entry well-being in the aftermath. To make a good decision, you cannot help but make preliminary research, paying attention to such issues as areas of expertise, credibility, profes...
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“Marketing Agency” plus your location or niche. The location is important, because the target audience of small businesses is in many cases residents of a particular region, city or even street (repair, taxi, retail, organization of holidays). In this case, the local agency is likely to ...
income, education, etc. — iskey to your success. If an agency discerns that a majority of your audience comprises working mothers in their 30s and 40s, they might recommend marketing strategies that resonate with this group, such as content centered on work-life balance or time-saving tips...
TheThey Ask You Answerframework is a content marketing strategy framework that focuses on providing valuable information to the target audience. By answering the most common questions that customers have, businesses can establish themselves as experts in their industry and build trust with their audience...
Use these 100+ content marketing tools and resources to make better content. Check out the 10 content strategy lessons we learned the hard way to avoid making our same mistakes. Try these 5 tips to improve your ROI. And if you get stuck, find out how a content agency can help you figur...
If your company doesn't have a large in-house development team, you'll want to hire an implementation partner or digital experience agency. They will help you choose a CMS and make sure it fits within a larger digital strategy; they can also help you evaluate cloud-based options vs on-pr...