游戏式互动 Game as a Form of Interaction Networking is largely laid out in pursuit of efficiency, but when, due to the playful nature of children, their bodies become the infrastructure, the mindset of playing games will replace that of completing tasks, leading to inefficiency and network...
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The above essays bring new intersectional understandings of transmedial game aesthetics and transmedial storytelling. When a video game IP is adapted for film and television, it further creates possibilities of transmedia storytelling. Transmedia storytelling prioritizes the notion of "extensions" that pr...
Didi set the slogan of its campus recruitment campaign as “Defining the Next Future” and also made a pretty hilarious video, but integrate its values and expectations for candidates into the lyrics, which was also well-received among young people. “During this year s campus recruitment...
DouYu was named in CAC's 2022 campaign to fight pornography on Feburary 26. At that time, the company was given a deadline for rectification and fined according to the law. The responsible persons also received strict treatment. DouYu was named again in the first quarter of the CAC's cla...
video platform Bilibili. This made it the most viewed gaming trailer of all time on the platform. The initial interest, ongoing trailer releases and marketing push translated into more than 4 million gamers wishlisting the title on Steam prior to launch. It became the most wishlisted game on ...