In recent years, Chinese characters, especially the ancient oracle-bone inscriptions and seal characters, are often adopted in logo design in China. This article analyzes the concise thought adopted in ancient character-creating, such as “highlighting characteristics”, “simplifying”, and “less ...
was supported by China Scholarship Council (CSC) under CSC Grant No. 201708050078. All authors wish to thank the anonymous reviewers and Editors for their insightful comments and assistance. Conflicts of Interest: The authors declare no conflict of interest, financial or otherwise, in relation to ...