While it’s true that Little Red Book has already evolved far from a female-centric consumer base into a more generalized social commerce app, women are still the platform’s dominant consumer segment. To this day, the platform’s overall gender user distribution is still unevenly divided betwee...
RED or Xiaohongshuis a Chinese social media and e commerce platform that allows its users to review luxury and foreign products, leave travel suggestions, and shop. It is backed by Tencent and Alibaba. “The Little Red Book” compares to a mix of Instagram and Pinterest, and has about 300...
Chinese social media platforms are different from Western ones. WeChat, Douyin, Weibo, Xiaohongshu, Kuaishou, Zhihu, Dewu, and Soul dom...
The ideal platform to improve brand awareness. Compared to “traditional” advertisements, content on RED appears more trustworthy for Chinese millennials. It is an ideal place to create word of mouth and increase brand awareness, especially for smaller or less well-known brands. Brands can use R...
Xiaohongshu, Little Red Book , the Lifestyle APP Little Red Book, orXiaohongshuin Chinese, is a perfectmix between a social network and cross-border e-commerce. It is especially suitable forBeauty, Fashion, Luxury & Lifestyle Brands. Many Chinese use this platform to look for product recom...
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3. RED — Sharing the Best in the World What is RED (aka Little Red Book)? RED is a blogging platform, similar to Weibo, that focuses onlifestyle content: fashion, beauty, food, and travel.On RED, you’ll find aesthetically pleasing images and videos that showcase a user’s favorite...
8. Little Red Book (aka Xiaohongshu) Our list of Chinese social media channels wouldn’t be complete without mentioning Little Red Book, or Xiaohongshu. Originally built as a platform foruser-generated content, Little Red Book has now become aprimary source of information when buying decisions...
8. Little Red Book (aka Xiaohongshu) Our list of Chinese social media channels wouldn’t be complete without mentioning Little Red Book, or Xiaohongshu. Originally built as a platform foruser-generated content, Little Red Book has now become aprimary source of information when buying decisions...
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