On January 11, Xiaohongshu (Little Red Book or RED), a prominent Chinese social media platform, marked a significant shift in its business strategy by releasing its first annual e-commerce report. Decoding China’s Search Engine Market: A Glimpse into User Behavior and Industry Trends ...
KEY STAT:Ecommerce newcomer Temu drew 70.7 million unique visitors to its website and app five months after its US launch, per March 2023 data from Comscore Media Metrix Multi-Platform. That was nearly double the traffic of fast-fashion market leader Shein. ...
Note that large and small-sized circles indicate high and low sales volumes per capita, respectively; the rise and fall of sales trends per capita are depicted as well. All e-romantic products are organized into five product categories, and these are gift, sex, apparel, décor, and beauty....
Chinese online shopping platforms and mobile payment solution providers were among the most popular exhibitors as their foreign counterparts and potential business partners wanted to learn about how they met the needs of ever more demanding consumers. ...
3 Chinese Social Media Trends Now we have laid the foundation for the Chinese social media environment. Next, let’s dive into the top social media trends in China. 1. Live Streaming After short videos, live streaming is the next big thing in the Chinese social media world. Live streaming...
Alibaba listed several qualities of these age groups, such as a preference for niche brands and besides being highly influenced by hot trends. For example, sales of French label Saint Laurent's Sac De Jour bag peaked on Alibaba during early July last year, after an effective p...
It’s worth breaking from general trends to call special attention to the design of WeChat’s “Moments” or “Friend Circle” feature. When I first saw it, it seemed as if someone hastily duct-taped an ersatz Facebook news feed to the app and slapped the Picassa icon on it. But as...
Trends 2024 (Done by Experts) Scientific Backing: Chinese consumers are known for their discerning and research-driven approach to health supplements. The growing body of scientific research suggesting NMN’s potential benefits in DNA repair and metabolism boosts its appeal. Brands are leveraging this...
In this piece, I will talk about emerging trends and share tips for all Western brands who want to do marketing in China in 2018. 1. Consider China’s hottest cities In order to enter and penetrate the market, it’s important to build a strong presence in first and second-tier citi...
Market Overview and Trends Live streaming has become a necessity forbusinessesthat not only want their brands to grow but thrive. The Chinese live streaming market is massive. With such a huge population, millions of users from across the nation tune in to see live streamers for entertainment, ...