According to a 2023 survey on the digital usage among Chinese internet users, around 78 percent of respondents reported to use social media to find information about brands and products. Tencent's WeChat and ByteDance's Douyin were the most beloved social media platforms in the survey. ...
According to a survey on digital usage in China, around 87.3 percent of respondents had used WeChat as of the third quarter of 2023. The short video app Douyin, the social commerce site Xiaohongshu, and the Twitter-like site Weibo, were among the most popular social media platforms in Chi...
Both social media usage statistics and recent studies outlined the importance for marketers to tap into China's massive market with rapid growth rate. However, there is limited research focusing on investigating and explaining how the underlying values contribute to the social media usage behavior ...
Social Media is connecting the world in a way no other technology has before. People around the world are connected to one platform or another, and check in or post almost every day. From the birth of a royal baby to what's happening on the ground in Syria, we can receive live updates...
Average usage time: 73 minutes Leading Apps by MAU ranking: 15 (2020) How Toutiao (Chinese Social Media ) Can Help You Digital Advertising Besides news, you can also find: ⇒ Articles, ⇒ “Listicles,” and ⇒ Opinion posts. ...
With 340 million users on Weibo and closer to 440 million on WeChat, social media usage in China is huge. Brands capable of connecting with and selling to this significant audience base can elicit significant ROI. We can help you better connect with Chinese users where they are most engaged...
Social Media EraJune 6, BeijingGeneralManagerof Media &Consumption Behaviour Research, CTR7No.1Growth ofSocialMediaPlatformsRyan Li, General Manager of Media & Consumption Behaviour Research, CTR8CTR China netizen behaviour data analysis platform@Smart DMP18,500April2021100%@Smart DMP9Whileusage penetr...
The survey, which explores the behavior of Chinese consumers on social networks, is the first of its kind in China. One aspect of social-media usage in China stands out compared with that of other countries: it has a greater influence on purchasing decisions for consumers in China than for ...
Social media in Taiwan Tencent Holdings Key figures Leading social networks Daily time spent on WeChat Most popular type of mini-programs on WeChat The second most popular social media Most-followed celebrity on Douyin Number of daily active users of Sina Weibo Brand usage rate of ...
Social media users Discussion forums usage rate Share of respondents regularly shop on social media Most commonly used social media for shopping Further reports Get the best reports to understand your industry Social media: Douyin users in China Social media: Little Red Book users in China ...