China is home to one of the world’s largest and most active social media populations, with over1 billion internet usersand more than900 million social media users. As a result, Chinese social media platforms have become a critical tool for businesses looking to engage with Chinese consumers an...
Social mediamarketing in Chinaand using strategic Chinese social media management principles can be very fruitful for companies that are ready to gain exposure overseas. Doing market research, choosing the right Chinese social media platform, and localizing for the Chinese market are the first steps b...
The success of Li JiaQi, as known as the China "Lipstick King" has definitely brought up the trend of e-commerce live-streaming. Interactions are of vital importance in today’s Chinese social media marketing, and that is what live-streaming is all about – bringing the real-time interactio...
And we see parallels to that trend in the social media motivations data, with 30.2 percent of social media users saying that they visit social platforms to “find content” like articles and videos. However, these two things are inherently linked. While many people certainly find intrinsic value...
A Chinese magazine selected top 10 buzzwords that have gone viral on Chinese social media or reflect the major events that happened in China in 2020. Literature and art magazine YaoWen JiaoZi, established in 1995, has selected top 10 b...
As part of the e-commerce revolution for purchasing better products, XiaoHongShu’s unique positioning as a trustworthy, celebrity-approved distributor of overseas products is a great channel for brands that look tocapitalize on the social commerce trend. ...
Social media has significantly contributed to this downward trend. The convenience, immediacy, and engagement offered by social media have become preferred sources ofinformation and entertainment, resulting inreduced viewership for televisionand diminished readership for press media. ...
Another trend in the market is the increasing use of video content in social media advertising. Videos have become a popular format for engaging and capturing the attention of Chinese consumers. Platforms like Douyin (known as TikTok internationally) and Kuaishou have gained immense popularity, ...
Visitors to the Great Wall in Beijing's Yanqing District can now explore it from the air, showcasing a growing trend of innovative consumption scenarios emerging across China. Consumers are increasingly seeking experiences that blend technology and entertainment in unique and immersive ways. Also in ...