The Chief Culture Officer (CCO) plays a major role in developing a positive and passionate corporate culture that boosts productivity and sales. Here are 5 important qualities a CCO should have to drive change.
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2011. Chief culture officer: How to create a living, breathing corporation. Basic Books. New York.McCracken, Grant (2011), Chief Culture Officer: How to Create a Living, Breathing Corporation, New York, NY: Basic Books.MCCRACKEN, Grant. Chief Culture Officer - How to create a living, ...
作者是个anthropologist, 专门研究culture。作者提出每个企业都应该有个Chief Culture Officer为企业内部文化、产品走向、以及branding导航。书里trace American contemporary cultural trajectory很有意思,我感觉自己能跟上他的reference,也算当年被D拉着看的tv show没白看! 我要写书评 Chief Culture Officer的书评 ···...
For too long, corporations have ignored culture-to their great disadvantage. In "Chief Culture Officer", anthropologist and consultant Grant McCracken reintroduces culture to bottom-line business plans. Culture is an essential piece of the intelligence an organisation needs in a turbulent world. And ...
How to become a chief customer officer The CCO is aC-levelrole. As such, it requires significant career experience. Top customer executives come from various backgrounds. Having a diverse background is often considered a strength for the role. ...
The chief data officer role encompasses a range of strategic data management responsibilities to derive maximum business value from corporate data.
The Chief People Officer role is an executive-level position responsible for creating a human resources strategy that drives progress toward company goals.Today’s CPO shapes corporate culture and champions employee development by tailoring recruitment, training, and retention programs to align with ...
Is your organisation in need of a chief people officer? In our guide, we profile the history of the role, if you need one and how HR software can play a pivotal complementary role. Read it for yourself now.
Tactical advice to elevate the CHRO role Today’s CHRO needs to be enterprise leaders, not just HR leaders 70% of chief executive officers (CEO) expect their chief human resources officer (CHRO) to be key players in enterprise strategy, but only 55% say their CHRO meets this expectation. ...