Reports on the multimedia campaign launched by CGN Marketing & Creative Services to introduce Chevy Chase Bank's online banking services. Goals of the campaign; What the advertising assignment includes; Positioning statement of the campaign.FlassRebeccaAdweek New England Edition...
Kline, Alan
Capital One To Buy Local Banking Icon Chevy ChaseZachary A Goldfarb
Trigaux, Robert
Md. Bank to Shut Store Sites.(Community Banking)(Chevy Chase Bank F.S.B.)(Brief article)McGeer, Bonnie
His experience working as an enforcement and litigation attorney at the Chevy Chase Bank in Maryland; Role of electronic mail in the corporate world; Consideration of satisfaction of online customers.EBSCO_bspAba Banking Journal