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Many companies have effectively utilized raffle strategies to boost their marketing goals. Here are two notable examples: Case Study 1: Gymshark's "Ultimate Gym Day" Raffle Gymshark, a fitness apparel brand, organized an "Ultimate Gym Day" raffle where participants could win a day of fitness ...
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In such scenarios, jointly considering the signaling role of advertising and consumers’ reference preferences, how will the seller decide on its advertising and pricing strategies? This question deserves further investigation.Supplementary Materials Due to the space limitation, the proofs of all the ...