And when they add it to their basket, we then give them the opportunity either to buy an accessory or to buy a bike for a refugee, so essentially a donation but you kind of pitch it as, "Why don't you purchase a bike for a refugee?" And then that way you kind of also ...
b. Of, for, or concerned with charity: a charitable donation. See Synonyms at benevolent. 2. a. Lenient or forbearing in judging others. b. Characterized by lenient or forbearing judgment: a charitable interpretation of the politician's remarks. char′i·ta·ble·ness n. char′i·ta·...
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