Chapter 2 of the book "Dynamic Practice Development" is presented. It offers a fast, brief introduction to the fundamental concepts of marketing. It presents an overview of the different marketing tools such as advertising, public relations, direct marketing and sales promotion. It also provides ...
the marketing plan 3. the operations management plan.ORGANIZING YOUR BUSINESSChoosing a form of organizationNaming your businessBeginning operationsWhere to open your businessWhen to open your 42、businessBuying or leasing equipmentGetting licenses and permitsMarketing your product or serviceHiring ...
C级管理层角色的变化(Changing role of the C-suite):CMO在企业高层中的角色正在变化,需具备跨部门的领导力。 经济和组织设计的不确定性(Uncertainty about the economy and organizational design):不确定的经济环境和不断变化的组织结构对CMO的适应能力提出了更高要求。 企业使命的定义(Defining the corporate missi...
MarketingMix InternationalMarketing StrategyDecisionAreasOrganizedbytheFourPs InternationalMarketing TheMarketingPlanIsaGuidetoImplementationandControl •Amarketingplanshouldspelloutthefollowingindetail:(1)whatmarketingmixwillbeoffered,towhom(thatis,thetargetmarket),andforhowlong;(2)whatcompanyresources(shownascosts)...
Chapter2Marketing:AnOverview OriginofMarketing营销的起源FunctionsofMarketing营销的功能MarketingMix营销组合MarketingEnvironment营销环境MarketSegmentation市场细分 工商导论·第二章营销概论 2 PreviewingQuestions Whydoesmarketingstartbeforetheproducingofgoods?Canyousuggesttwo...
Marketing Strategies at the SBU LEVEL Marketing managers focus on two key aspects of SBU strategies: 1.Establish a competitive advantage – Superior to or favourably different from competitors – Examples include: price leadership, differentiation strategy 2.Plan growth strategies – (Visit Exhibit 2-...
2understandwhythistextarguesthatmicro-marketingcoststoomuch.3understandwhythistextarguesthatmacro-marketingdoesnotcosttoomuch.4understandalloftheelementsofthemarketingstrategyplanningprocessandstrategydecisionsfortheFourPs.5knowhowtoprepareamarketingplanandhowitrelatestothemarketingstrategyplanningprocess.6knowsomeofthe...
《跨境电商实务英语》课件 (人大第3版·数字教材版)Chapter 2-The Significance of Cross-border E-commerce.pptx,Chapter 2 跨境电商实用英语 Chapter 2 The Significance of Cross-border E-commerce 03 Mini-Project 02 Passage Reading 01 Warming-up 目录 CONTENST A
1)marketingtransactions营销（交易）形式marketing营销，销售术marketingagreement销售协议marketingdepartment销售部marketingmanager销售经理marketingplan销售计划2)Transaction商品交易atransactiononthestockexchange证券交易所交易cashtransaction现金交易exchangetransaction外汇交易 3)resalen.再卖，转售resellv.再卖，转售3.Byproviding...
12 CHAPTER2:MARKETINGPUBLICRELATIONS(MPR):ATHEORETICALOVERVIEW 2.1INTRODUCTION Thischapterreviewsthedisciplinesthatformthefoundationofthisstudy,namely marketing,publicrelationsandmarketingpublicrelations(MPR).Italsodiscussesthe hypothesisedbenefitsofMPR,namelygreatercredibility,trustandtheestablishmentof long-termrelationshi...