1、Chapter 13INTEGRATED MARKETING COMMUNICATION STRATEGYContentsSteps in Developing Effective CommunicationSetting the Total Promotion Budget and MixThe Changing Face of Marketing CommunicationsSocially Responsible Marketing CommunicationElements in the Communication ProcessSenderDecodingEncodingReceiv 2、erMediaMessage...
Lecture 15, Chapter 13 Perfect Price Discrimination The perfect price discriminator charges the maximum price on every unit and gets all of the consumer’s surplus. She carries out this strategy on every customer. Lecture 15, Chapter 13 Figure 1—Perfect Price Discrimination Lecture 15,...
PM--Chapter09Product-Mix Strategy(营销原理)Ch.9:Product-MixStrategy Chapter9 Skip MarketingConsiderationsinFashion(p.258-259)ProductMix/Assortment isthesetofallproductsanditemsthataparticularsellerofferforsalestobuyers.Productline:abroadgroupofproducts,intendedforessentiallysimilarusesandhavingsimilarphysical...
10–4 I.OrganizationalControl组织控制 1.Managersmustmonitorandevaluate：管理者的监控与评价 ➢Isthefirmefficientlyconvertinginputsintooutputs?•Areunitsofinputsandoutputsmeasuredaccurately?➢Isproductqualityimproving?•Isthefirm’squalitycompetitivewithotherfirms?➢Areemployeesresponsivetocustomers?
Part 2: Planning and Strategy Chapter 6 Strategic Research Part 2: Planning and Strategy Chapter 6 Key Points Discuss the types of strategic research Identify the four uses of research in advertising List the common research methods used in advertising ...
OPERATIONS MANAGEMENT Chapter 9 Layout Strategy 0.054页 OPERATIONS MANAGEMENT Chapter 12 Inventory Management 0.052页 OPERATIONS MANAGEMENT Chapter 1 Operations and Productivity 5.057页 OPERATIONS MANAGEMENT Chapter 15 Short-Term Scheduling 0.049页 OPERATIONS MANAGEMENT Chapter 5 Design of Goods and Services ...
Chapter 03 Products and Pricing FundamentalsofBusiness工商导论 Chapter3ProductsandPricing TypesofProducts产品种类DevelopmentofNewProducts新产品的开发ProductLifeCycle产品生命周期Pricing定价 工商导论·第三章产品和定价 2 PreviewingQuestions Whatcategoriesdoproductsgenerallyfallinto?What...
“planningbased”approachtomanagingtheacquisitionprocessandtheissuesassociatedwitheachphaseoftheM&AprocessSecondarylearningobjectives:ToprovidestudentswithanunderstandingofhowtoselectthecorrectstrategyfromarangeofreasonablealternativesanddevelopanacquisitionplanTheAcquisitionProcessPre-PurchaseDecisionActivitiesPost-PurchaseDecision...
Severalfactorsaffectthechoiceofentrymodeincluding:transportcoststradebarrierspoliticalriskseconomicrisksbusinessriskscostsfirmstrategyTheoptimalentrymodevariesbysituation–whatmakessenseforonecompanymightnotmakesenseforanother.14-5 I.BasicEntryDecisions Firmsenteringforeignmarketsmakethreebasic...
DUJiangpingAss.ProfSchoolofInter’lEconomics&TradeJiangxiUniversityofFinance&EconomicsE-mail:markdu@1cn.comMobile:138700877081