Selecting expatriates for increasingly complex global assignmentsof distribution. International Marketing Review , 19 , 525–544. 10.1108/02651330210445310Harvey, Michael and Novisevic, Milorad (2002), "Selecting marketing managers to effectively control global channels of distribution", International Marketing...
Managing channels of distribution in the age of electronic commerce电子商务时代的分销渠道管理.doc,Managing channels of distribution in the age of electronic commerce IndustrialMarketingManagement31(2002)95–102Managingchannelsofdistributionintheageofelec
Distribution management focuses on attracting many consumers to increase profits. The size of the business is critical in determining the distribution channel. Essentially, a distribution channel entails more than moving products from one point to another. Also, it creates time and possession utilities....
Managing channels of distribution in the age of electronic commerceKevin L. Webb*Department of Marketing, E. Claiborne Robins School of Business, University of Richmond, Richmond, VA 23173, USAReceived 1 May 2000; received in revised form 10 March 2001; accepted 17 April 2001AbstractThe emergence...
Provides an overview and organization of the literature which deals with the interaction of economic development and marketing channel structure. This inte... Mallen,Bruce - 《International Journal of Physical Distribution & Logistics Management》 被引量: 102发表: 1996年 Marketing Theory and Practice ...
1、Chapter 11DISTRIBUTION CHANNELS AND LOGISTICS MANAGEMENTDistribution channel(marketing channel): A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user.ContentsThe Nature of Distribution ChannelsC 2...
Project report on the distribution channels for marketing. This report will help you to learn about:- 1. Introduction to Distribution Channels 2. The Purpose of the Distribution Channels 3. The Distribution Channels and the Internet 4. The Inter-Relationship: Material Management and...
Cost of distribution, management’s ability, services provided by seller, long-run effect on profit, the extent of channel control, financial resources, and experience and ability are the company considerations. A word from Business Jargons
Distribution channelsin marketing are one of the classic “4 Ps” (product, promotion, price, placement a.k.a. “distribution”). They’re a key element in your entire marketing strategy — they help you expand your reach and grow revenue. ...
Unit9 ChannelsofDistribution UnitGoal Inthisunit,studentsarerequiredtomaster: I.Definitionofchannelofdistribution II.Channelmembers III.Majorchannelsofdistribution IV.Factorsaffectingchoiceof distributionchannels V.Dualdistribution VI.Physicaldistributionandlogistics VII.Chainsmanagement VIII.Distributioncenter I.Defin...