The research paper focuses on the changing trends in consumer behaviour in 21st century in India. Consumers with the advance of the technology prefer online purchase of the products; earlier online marketing and selling was viewed by consumers with skepticism, but now they are looking towards it ...
Demonstrating greater agility than ever before, the channel is now better assisting users against bill shock, but there is still more to be done. The issue remains at large in the marketplace and trends in the industry show this isn’t going away. Within the next two years, 5G wi...
Consumer Behaviour: How to Spot Trends and Shape DecisionsAnalysing consumer behaviour can help your business be where the customer is, just when they need you most. Here’s how to know your customer. Salesforce EMEA December 8, 2022 6 min read ...
Overall, technology is assisting firms in meeting rising demands and changing consumer behaviour. Technology-driven solutions are anticipated to increase client capacities in addition to improving the customer experience. The areas of focus will continue to include increasing...
Here are some useful guidelines to help you conceptualise a new strategy with a focus on changing customer buying behaviour: 1. DELIVER ON NEW PRIORITIES During the Coronavirus pandemic, online shopping margins has increased by 32% from the previous years. This surge is more apparent in 2020...
As renowned playwright George Bernard Shaw said ‘don’t wait for the right opportunity, create it’. The pandemic has certainly highlighted the importance of being agile in understanding ever-changing consumer behaviour in this dynamic experience economy. Consumers need to be at the heart of what...
To evaluate consumer behaviour trends towards home furnishing (furniture) expansion, especially concerning vertical eCommerce in Singapore. To compare the advantages and disadvantages of traditional (offline) versus online home furnishing stores (furniture) in Singapore. ...
Real-time marketing is the art of engaging with your audience instantly by responding to current events, trends and consumer behaviors in the moment. It’s about being agile, adaptive and, above all, timely. In an era where attention spans are fleeting, real-time marketing allows brands to ...
The new consumer that is rising from the ashes of the economic meltdown has been shaped by both a number of nascent, but now accelerated trends that started a number of years ago as well as the shock of the sudden and severe recession. The new grounded consumer has a new and different ...
Data analytics offers a quantitative view of consumer behaviour, allowing businesses to segment their customer base, track spending patterns, and measure engagement levels. This data helps identify high-value customers and create targeted campaigns that maximize the impact of loyalty programs. Predictive ...