The tendency of "consumption upgrade," once heralded as a beacon for industry growth, was being doubted as consumers increasingly prioritized affordability over perceived luxury. Influencers like Li Jiaqi faced backlash for endorsing expensive brands, underscoring a shift in consumer sentiment towards pra...
Social media has played a critical role in the success of these brands. Pop Mart, for example, has leveraged local influencers (KOLs) to promote their products through in-store visits, unboxings, and product reviews. This has generated significant consumer interest. In 2024, Pop Mart’s TikTo...
AI & social media data: a perfect match? The combination of AI's data-driven nature and social media's boundless pool of personal information has proven to be highly beneficial for both users and platforms. We can say that most of social media's success in connecting people, digital content...
Twitch.tv is one of the most successful online live streaming platforms in the world, with 200 million viewers, 2 million regular "streamers," and a market value of over $1billion. In this paper, we offer a first conceptualization of streamers as social media influencers, and how ...
Market demand is also fueled by social media users and influencers. "Almost everyone is a creative artist" now, Huang added, thanks to computers and AI technologies like RTX.
5. Standing out against established social competitors Feel like you don’t have much of a share of voice? Most industries are crowded with competition. Look no further than the beauty space as evidence, brimming with brands and influencers eager to show off products in action. Whether you’...
Zhang has been a full-time influencer for more than a year. After graduating from university, she took a gap year, before working at a new-media company. After several years, she quit this job to work full time on her own social media account. ...
The tendency of "consumption upgrade," once heralded as a beacon for industry growth, was being doubted as consumers increasingly prioritized affordability over perceived luxury. Influencers like Li Jiaqi faced backlash for endorsing expensive brands, underscoring a shift in consumer sentiment towards pra...
Pancake cereal combines the fun of breakfast with the creativity of social media. Tiny, bite-sized pancakes served in a bowl like cereal became a viral sensation, with countless variations popping up. It’s a playful way to enjoy a classic breakfast dish and perfect for kids!
It also looks at the use of social media in specific situations, such as clinical trial recruitment, patient support, working with influencers, job advertising, and announcing product or pipeline milestones. Challenges of the guidance There are a series of challenges that need to be addressed with...