Try out AI content marketing production withContentShake AI. The tool can generate ideas and optimized drafts, taking into consideration your target audience, desired tone, and SEO data. The Benefits of Using AI for Content Marketing AI is making it easier and faster to create engaging content. ...
The article focuses on challenges faced by mutual fund and exchange-traded fund (ETF) companies in content marketing. Topics discussed include thought leaders as developers of the content, brief description of definitions of thought leaders from the book "Profitable Brilliance: How Professional Services...
For people to take your brand seriously, you will need to be consistent. This is one of therules of content marketing. Unfortunately, more than half of marketers are not consistent with producing content. The reason most people are not consistent with producing content is that they lack a str...
The sheer volume of content is rising as well. There are more channels to account for, more content-driven products and more personalized content needs than ever before. Brightspot-commissionedresearch from Forrester Consultingfound that 60% of professionals in marketing, IT and product...
1. Determining Content Marketing ROI Many marketers are struggling to show theROI of their content marketingefforts. Marketers from the agency side, for example, shared that some of their clients are wanting to know how many conversions can be attributed to a specific piece of content or channel...
Failure is an option.In content marketing, the fails outnumber the successes 2:1. I’ll assume you want to be on the right side of this ratio. But recent history suggests it’s more likely you’ll go left and meet the fate of the majority. ...
Sales can teach marketing a lot. For instance, what happens on calls with MQLs? What objections does the sales team run into over and over? Which content assets do people make mention of in calls? On the other hand, sales can learn from their colleagues on the marketing side of t...
They saydata never dies, and that we should view content as something that’s alive. Content is data, constantly in a loop, constantly out there forever. It’s something that has alifecycle. That lifecycle should be managed to the best of our ability in order to be efficient. ...
B2B MarketingContent Marketing Worldwide Daily News Article The retail media-CTV marriage will renew its vows in 2025 Article The top 5 ads of 2024: Pop culture personalization, out-of-home fantasy, and chasing Gen Z Article Digital sports viewership surpasses traditional TV for ...
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