Marketers face innumerable challenges related to awareness, affordability, availability, and accessibility to reach the Bottom of Pyramid (BOP) markets. The objective of this paper is to enumerate the challenges faced by marketers in making their product available to the rural population during COVID-...
Our 2024 AI Trends report found that 74% of marketers predict most people will use AI in the workplace by 2030. So, I figured I should explore the challenges marketers could face when working with AI, so they're prepared as it becomes a bigger part of their workflow. I’ll also high...
Measuring the success of marketing campaigns is another challenge faced by marketers. Without tracking the performance of their campaigns, it is impossible to know if they are effectively targeted towards their audience. Marketers can set specific, measurable, and ...
Digital marketing also includes analytics and data-driven decision-making. By utilizing tools and platforms, marketers can measure the effectiveness of campaigns, track user behavior, and adjust strategies accordingly. This iterative process helps optimize marketing efforts for better results. In an ever-...
Often, marketers in developing nations must be educators, using marketing techniques to education populations about unfamiliar, new products and services and the benefits they provide. As the degree of economic development increases, so does the sophistication of the marketing effort focused on a ...
with great usage comes great responsibility and common challenges. Understanding the dynamics of WhatsApp users in Malaysia is crucial for businesses and marketers aiming to connect effectively with this audience. This article delves into the significance of WhatsApp in Malaysia, the common issues users...
But what are the key challenges facing CRM marketers today? With insight from some experts in the industry, here are 10 pressing issues. For much more on this topic, read the following Best Practice Guides:
Time management, for example, is one of the most significant issues faced by marketers - there's never enough time to create the content needed, post it at the right time, research hashtags, get approval from managers and clients and so on. And that is a big challenge - one that is on...
The use of internet as a communication channel is a new phenomenon in Kenya which is being adopted by marketers and the consumers alike. As a new innovation it does not go without challenges that face any other new product or service bei... SN Musyoki 被引量: 0发表: 2013年 PEOPLE. This...
As of October 2023, approximately 62 percent of direct-to-consumer (DTC) marketers surveyed worldwide pointed to data quality and accuracy as a cause of data-related challenges their teams faced in the past year.