During an interview with CNBC’s "Squawk on the Street" last week, Kellogg CEO Gary Pilnick suggested families who are struggling to make ends meet should eat more cereal, as it's a cheaper food option. "When we think about our consumer under pressure, there’s things tha...
Kellogg's CEO, Gary Pilnick, is getting dragged online after promoting his company's incredibly tone-deaf campaign aimed at struggling families. Last week, Pilnick was a guest on the CNBC talk showSquawk on the Streetwhen Carl Quintanilla asked him about Kellogg's "cerealfor dinner" advertisin...
“Cereal!” Tony shouts. And the family shouts back, “Dinner!” Meanwhile, a dejected chicken slinks away, having been told to “have the night off.” Doubling down, Kellogg invited customers to “share how they enjoy their favorite Kellogg’s cereal ...
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Finally, the next CEO of Boeing needs to market their changes; acknowledging what’s been done, and reporting it out in a way that’s simple and understandable. For a company like Boeing that’s in a major trust deficit, they’ll want anything they’ve done to be independently verifiable...
In an interview with CNBC last week, WK Kellogg CEO Pilnick said the company was advertising cereal for dinner to consumers looking for more affordable options. “Give chicken the night off,” the ad’s cheery tagline reads. WK Kellogg owns cereals such as Frosted Flakes, Froot Loops, Corn...