The choice of a celebrity endorser for a brand is an important topic in advertising and marketing, as considerable time and effort resources are dedicated to finding the right celebrity to represent a given organization. Celebrities used as endorsers in advertisements are often very popular ones. ...
In fact, India was a first for them. The result was a ubiquitously appealing Aamir cheekily stating Thanda matlab Coca Cola. The recall value for Nakshatra advertising is only due to the sensuous Aishwarya. The Parker pen brand, which by itself commands equity, used Amitabh Bachchan to ...
Thechoiceofacelebrityendorserforabrandisanimportanttopicinadvertisingandmarketing,asconsiderabletimeandeffortresourcesarededicatedto,ndingtherightcelebritytorepresentagivenorganization.Celebritiesusedasendorsersinadvertisementsareoftenverypopularones.However,fromacognitivepointofview(andamoreacademicone),congruencebetweenbrand...
The use of celebrities in advertising is not new. The celebrity endorsement is used since the early 50s with James Dean‚ for example. At this time‚ only the reputation of the celebrity count. Nowadays‚ the use of celebrities in advertising is no longer enough to its effectiveness and...
The Celebrity Effect in Advertising So, is it worth employing a celebrity to endorse your product for a 30-second commercial, or is money better spent elsewhere? The study can be summarized in one idea: the celebrity effect. This basic idea is that a celebrity selling a product increases the...
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阅读理解 Celebrity (名人) has become one of the most important representatives of popular culture. Fans used to be crazy about a specific film, but now the public tends to base its consumption (消费) on the interest of celebrity attached
"Many small businesses, marketers and publicists want to get their products in celebrities' hands. This is the solution." - Entrepreneur Magazine "If you opt to pursue a celebrity or celebrities on your own, to use in your advertising, or get a "blurb" from for your book, etc. this ...
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"Many small businesses, marketers and publicists want to get their products in celebrities' hands. This is the solution." - Entrepreneur Magazine "If you opt to pursue a celebrity or celebrities on your own, to use in your advertising, or get a "blurb" from for your book, etc. this ...