Centralize data control for greater efficiency, governance, and security. Image Reduce Operational Inefficiencies Drive coordinated engagement from a single platform to create and deploy campaigns across your organization. Image Deliver GDPR Compliance Self-Service Data Erasure improves compliance with GDPR, ...
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first-party consumer data as the core. Changes in marketing environment lead to changes in rules, and enterprises need to store and operate customer data information and carry out effective traffic transformation. In recent years, "CDP" (Customer Data Platform), whose core value focuses on data ...
$400M in direct-to-consumer sales Find out what Allergan did to drive over $400M in sales by taking ownership of their data and using it to create intelligent, personalized customer experiences Learn more Resources Learn more about how a CDP works ...
CDP的全称应该是“Customer Data Platform”，而非“Consumer Data Platform”，前者的意思是“客户数据...
channels, unite customer-centric efforts across marketing, sales, and customer service, and to give brands the ability to centrally manage data to stay in compliance with emerging data privacy regulations, like theGeneral Data Protection Regulation (GDPR)and theCalifornia Consumer Privacy Act (CCPA)....
Meeting these requirements can be a burden when different consumer data is siloed across other systems and can be easily overlooked. What does a customer data platform do? Customers are interacting with businesses in new ways and through different channels. They leave behind bits and pieces of...
The third function of CDP's customer data platform is user access The user operation of CDP customer data platform is consumer-centered personalized recommendation, and thousands of ads are recommended according to customer information; And can use the crowd data combined with DMP precise programmatic...