消费者可以自行以盒子的形式搬到卧室后展开,床垫会在60秒内恢复原样。特有的包装掀起了“Mattress in a Box”概念的风潮,使其知名度大获提升。 越来越多的人把 Casper 的开箱视频分享到社交媒体上。 统计显示,Casper 网站有超过 50% 的流量都是来自 Youtube。 用户的关注和讨论热度直接转化成了可喜的销量。 Casp...
“risk factors” in analysts’ reports about publicly traded mattress companies like Tempur-Sealy, whose sales were 15 times that of Casper last year. It has spawned more than 100 copycat mattress startups, some of which have aped Casper’s strategies down to the exact wording of its ads....
The article discusses the ratings released by Consumer Reports, the consumer products evaluation organization, in which online mattress retailers Casper an... PERRY,DAVID - 《Furniture/today》 被引量: 0发表: 2015年 Startups Giving the Bedroom a Makeover Casper and Tuft & Needle are two of the...
Shop big ticket items at holiday time Need a new car, mattress, television, or another major purchase?Wait until the holidays. Retailers often offer big savings over Memorial Day, Fourth of July, Labor Day weekend, and, of course, Black Friday or Cyber Monday. Curb impulse buys Canva Curb ...