also known as the Boston Box or Grid, places an organization's businesses or products into one of four categories: star, question mark, dog, and cash cow.1The matrix helps firms understand where their business
This term is from the Boston Consulting Group’s Growth-Share Matrix, which organizes products or parts of a company into different categories: cash cows, stars, question marks, and dogs. Cash cow is one of the best categories to be in. They make so much money because they have a lot o...