also known as the Boston Box or Grid, places an organization's businesses or products into one of four categories: star, question mark, dog, and cash cow.1The matrix helps firms understand where their business
波士顿矩阵中四个象限分别是: 问题类产品(Question Mark)——销售增长率高、市场占有率低的产品群 明星类产品(Star)——销售增长率和市场占有率“双高”的产品群 瘦狗类产品(Dog)——销售增长率和市场占有率“双低”的产品群 金牛类产品(Cash Cow)——销售增长率低、市场占有率高的产品群 在影视业中,指的是...
Risk of becoming Outdated:In case the product of the cash cow unit becomes outdated or off-market, the business unit will start losing its market share and profits, thereby moving to the dog category. Market Share Maintenance:The company must maintain quality and delivery annually to retain cons...
大概意思说,cash cow是增长-份额BCG矩阵中的四个类别(象限)之一,代表在成熟行业中拥有大量市场份额的...
share to become a star (and eventually a cash cow when market growth slows), but if it fails to succeed in the market, it will become a dog when market growth declines. These products need to be constantly examined and reconsidered to decide whether they are worth the investment they ...
395. Star 396. Heart 397. Octagon 398. Hexagon 399. Pentagon 400. Decagon 401. Heptagon 402. Dodecahedron Names of Loved Ones from Your Past and Present If you put a loved one’s name on your Cash Card, you can look at it and smile as you pay for something. ...