Bridging the Value Gap Between Content Creators and Digital Media Platforms: A Case Study of YouTubeYouTubeYouTubersUser-Generated ContentDigital IntermediariesCollective ManagementCMOsIntellectual Property RightsBargaining PowerDigitization/platformization of the means of publishing and distribution of creative ...
Utilizing digital ethnography and content analysis, the researcher uncovers the effective communicationstrategies utilized in Manchester City's video sharing, specifically emphasizing the creation of brand personality and horizontal flows of communication between fans and the brand.Neal Ternes...
1,588 Impressions on Youtube & Google 470 Number of clicks on Youtube & Google 128 Interactions on Youtube videos 103,000 Unique visitors to the site 2.13 ROAS The Challenge Make the festival known to 18 to 35 year olds. The Process ...
If ads were removed from YouTube, how would you monetize it? How would you find the cause of a 15% drop in Facebook Groups usage? What would be a good metric to measure success of sending notifications? ... 大家从题目就能感觉到,Case Study的试题和公司的真实商业挑战联系紧密,面试考察的是...
Youtube, the Internet and the Future Case Study 3 What competitive forces have challenged the movie industry? What problems have these forces created? What changes have these problems caused the movie and television studios to make? New market entrants and substitute products are the two...
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But YouTube is also heavily saturated with content creators. There are thousands upon thousands of channels out there. So the problem becomes being discovered and standing out. And you might be wondering: “Where do I start?” Daisy Jing, CEO of Banish, a natural skincare company, accidentall...