JournalofBusinessCaseStudies–SecondQuarter2006Volume2,Number2CaseStudiesInMarketingResearchDonaldK.Hsu,(Email:yanyou@hotmail),DominicanCollege..
This paper examines the marketing practices of Dell Computers Inc.Dell Computers Inc. is a for-profit manufacturer of personal computers.This paper details the history of the company, which made its name in thePC industry by offering a unique custom configuration of personalcom...
Your customers want to see proof of your claims and successes. The best way to do this is to use case studies in marketing.
Market Research eye on my competitors will help me to understand what is market trend or demand in the market and availability of respective products. If my product is fulfilling the need and is having advantage on competitors it means my marketing plan will work and I can attract more custome...
In order to facilitate this data driven process, Amazon. Read Marketing Research Case Study: Amazon.com Lesson Recommended for You Video: Using Google Apps in Marketing Research Video: What Is a Market Reference Point? - Definition & Examples Video: Marketing Research Proposals & Research ...
consumers' emotion, perceived risk and purchase intention: Based on the stimulus-organism-response model, "Journal of Research in Interactive Marketing", No... J Kim,SJ Lennon - 《Journal of Research in Interactive Marketing》 被引量: 114发表: 2013年 Synergies in destination image management: a...
Industrial Enzymes in Food and Beverage Processing. Non-traditional Roofing Materials in West Germany. Each case study illustrates a particular aspect of industrial marketing research. The first shows that when looking for a technological breakthrough in an established product, in this case the raw ...
Baskin Robbins Case Study This case summarizes the marketing research to be performed for the logo redesign project of Baskin Robbins. Case Analysis Baskin-Robbins Brand Officer Ken Kimmel felt it was important to conduct this study because the frozen-food retailing industry had become more hostile ...
USING MARKETING RESEARCH IN ORDER TO IMPROVE CRM - A CASE STUDY FOR MOBILE TELEPHONY IN ROMANIA Annals of the University of Oradea, Economic Science SeriesEcaterina, Brandabur RalucaAndrei, Popscu
Content marketing entails the way business is employed in the industry. It seeks to display relevant and constant information of the business performances on online sites for interested parties to gain insights into the company dealings within a given period. On the other hand, a case study ...