This paper discusses an innovative approach to the case method, called case development, and its preliminary assessment in a postgraduate marketing ethics course. Groups of students were asked to research a chosen marketing ethics topic, develop a case study as part of their as...
case study on electricity supply in Ukraine, Tsoi (2003) used the imitation model for tourism market research in Russia, Venugopal (2003) used a multilevel sampling plan for 260 buyers in India to learn their buying preferences, Vrontis (2003) introduced the adaptive process for UK ...
Let’s imagine a marketing case study interview. After you perform the data analysis and marketing research, your task is to suggest some marketing methods or brand development methods, for instance. Then, if you have great strategic thinking, others can appreciate it and put the plan into prac...
This third case study describes a full marketing approach to the development of initial training (for teachers). The study illustrates how the principles of client-centred development, programme flexibility and team responsiveness are not restricted to continuing post-experience professional development. Of...
"Marketing mini case study" Essays and Research PapersSort By: Satisfactory Essays Good Essays Better Essays Powerful Essays Best EssaysPage 1 of 50 - About 500 Essays Mini Case Study Writing Assignment 2: Mini Case Analysis ECON 634 Bangalore‚ Dec/Jan 2009/10 100 Points Due Date: Tuesda...
(e.g., interview data and firm-internal documents) available for inspection. Thus, an Irish marketing bureau specializing in helping Irish high-technology firms communicate about their products and services to potential North American customers and capital-providers might undertakecase studyresearch of ...
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A research on abortion: ethics, legislation and socio-medical outcomes. Case study: Romania This article presents a research study on abortion from a theoretical and empirical point of view. The theoretical part is based on the method of social do... AM Ni,CI Goga - Romanian journal of morp...
Ethics: Theory and Practice Preface Chapter 1 What is Morality? Objectives What is Philosophy and Ethics' Relationship to It? Key Terms Approaches to the Study of Morality Morality and Its Applications Where Does Morality Come From? Customary or Traditional and Ref... JP Thiroux 被引量: 6发表...
Case Study Research Design and Methods (5thed), SAGE Publications, UK (2014) Google Scholar Zanella et al., 2014 Andrea Zanella, Nicola Bui, Angelo Castellani, Lorenzo Vangelista, Michele Zorzi Internet of Things for Smart Cities IEEE Internet of Things Journal, 1 (1) (2014), pp. 22-...