International Journal of Research in MarketingAaker DA (1991). "Managing Brand Equity: Capitalizing on the Value of a Brand Name", New York: The Free Press, p. 224.Aaker, D. A., "Managing Brand Equity: Capitali
百度试题 结果1 题目1991年美国品牌研究专家( )的著作《Managing Brand Equity:Capitalizing on the value of a brand name》出版后,品牌资产就成为营销研究的热点问题。 A. 麦卡锡 B. 艾克 C. 布姆斯 D. 彼特纳 相关知识点: 试题来源: 解析 B 反馈 收藏 ...
内容提示: BOOK REV IEW Managing Brand Equity: Capitalizing on the Value David A. Asker, The Free Press, New York (1991) GAREIT J . LONGWELL TULANE UNIVERSITY of a Brand Name A aker has written a very readable guide to managing brand equity. He defines brand equity as, “a set of ...
Aaker, D (1991), Managing Brand Equity:Capitalizing on the Value of a Brand Name,Free Press, New York, NY.选择语言:从 到 翻译结果1翻译结果2 翻译结果3翻译结果4翻译结果5 翻译结果1复制译文编辑译文朗读译文返回顶部 阿克尔,D(1991),管理品牌资产:资本对一个品牌的价值,自由出版社,纽约,NY。 翻译...
Capitalizing on brand personalities in advertising: The influence of implicit self-theories on ad appeal effectiveness[J]. Journal of Consumer Psychology, 2012, 22 (3): 424-432.Park J K,John D R. Capitalizing on brand personalities in advertising:The influence of ...
How can firms use brand personalities to develop the most persuasive advertising appeals? In this article, we examine advertising appeals that capitalize on the signaling opportunities that using these brands can provide (signaling ad appeal) versus the self-improvement opportunities that using these bra...
KUBOTA CORPORATE COMMUNICATION MAGAZINE 2013 For the Benefit of FarmersThe Start of New Initiatives 1 For the Benefit of Farmers The Start of New Initiatives Agriculture is an activity that humanity has engaged in by capitalizing on the bounty of nature. The agricultural products thus produced have...
Such experiential stores are operated by manufacturers themselves under a single brand name and with the primary goal of strengthening the brand (Kozinets et al., 2002). For example, flagship stores are a type of experiential store characterized by their unique store design. Complementary to ...
I also plan on reaching out to the founder of AAWP after I have some more social proof. What advice do you have for someone that has never started an online business and is considering getting started? My advice for someone who has never started a business is to evaluate the market and...
Managing brand equity: Capitalizing on the value of a brand name. San Fran- cisco, CA: Free Press.Managing Brand Equity: Capitalizing on the Value of a Brand Name - Aaker - 1991 () Citation Context ...on and recall plays in consumer decision making has beenswell documented. Exerting ...