"The Bank of Montreal insisted that they issue paper cheques to me and mail them to my U.S. address in Georgia. Because of the size no bank, that I deal with, will process the deposits. Any suggestions short of flying up to Canada, opening an…" ...
Purpose - The purpose of this paper is to analyse the cultural impact and the importance of the Montreal Canadiens hockey club for its francophone fans, as well as to define to which extent young French Canadians ("Quebecers") associate themselves with the team as a part of their identity bu...
hockeymarketingmarketing techniquesmotivationpersonalityself perceptionteamsPurpose - The purpose of this paper is to analyse the cultural impact and the importance of the Montreal Canadiens hockey club for its francophone fans, as well as to define to which extent young French Canadians ("Quebecers") ...