Health promotion campaigns using social media: association rules mining and co-occurrence network analysis of Twitter hashtagsdoi:10.1186/s12889-024-21255-5Association rules miningCo-occurrence networksHashtag analysisHealth promotionTwitterSocial media hashtags play a significant role in increasing the ...
Social media are powerful in reaching, engaging and influencing audiences across the customer lifecycle. Within the RACE planning framework, social media is placed under the Engage section since it excels as a customer communications tool and through the social amplification effect which can also encou...
Learn how to create impactful and successful social media campaigns from start to finish with these tips and examples.
Learn how to create impactful and successful social media campaigns from start to finish with these tips and examples.
Despite several advantages of using social media, it has its drawbacks. Here are some of them: 1. False information against your company While we may see that the social media can provide a huge help for businesses, this freedom comes with the risk of detractors and competitors to post wrong...
While Pew Research found that 65% of people said social media was having a negative impact on society, only 10% believed it had a positive impact. As a business owner, it's clear that using social media to your advantage is critical, but do you know how to maximize the impact of your...
The Social Inbox: 5 Ways To Build Irresistible Email Campaigns Using Social Media Amplification How to Write a Professional Email (With Examples and Templates) How to Update and Clean Your Email List For Better Deliverability 10 Killer Marketing Newsletters That You Need to Subscribe to in 202...
Using real bodies elicits an emotional response, advocating the message that true beauty comes from within. Dove now runs educational programs likeThe Self-Esteem Projectthrough social media with the hashtag #DoveSelfEsteemProject. The aim of this social media campign is to helpa quarter of a bi...
This report documents the 2013 Meath East by-election through the lens of social media. It makes the point that social media can be used as a tool to examine political campaigns. Candidates use social media including Twitter and Facebook to market, to mobilise and to engage with their ...
Learning from past mistakes, I took some time over the holiday break to ask my sister many, many questions about how she and her friends are using technology. Below I’ve shared some of the more interesting observations about Instragram, Facebook, Instant Messagi...