There’s always a price to pay with experimentation, but it’s only through trying new things that I’ve been able to grow my PPC campaigns. If I delay when new AdWords features are rolled out or new opportunities present themselves, my competitors will reap the benefits instead of me. If...
Start advertising quickly and measurably with PPC Michal Horňák Head of CZ PPC Team What our cooperation brings you Transactions and sales PPC is a performance channel. It often generates most of the sales. Focusing on maximising performance is essential and we know the potential of your ...
So much of PPC advertising is dependent on what others are doing. Because PPC ad prices are set based on bids from other advertisers, the price can easily get driven up for valuable keywords. If you’re just blindly launching a campaign, you might inadvertently launch an ad that’s destined...
If you’re doing the first PPC audit in a while (or ever), you may discover that different campaigns have different structures, focus, and geo-specific targeting. In and of itself, that’s absolutely fine, as long as each campaign structure dovetails with its goals. Some may be hyper-rel...
It is always too late to test the website’s conversion funnel if you are doing it after the campaign is active. Most of the Digital campaigners forget to check the conversion funnel before starting the campaign. The high-intent customer who clicks the campaign expects seamless smooth experienc...
The biggest threat to your PPC campaigns? Complacency.(SEARCH)(flaws in pay-per-click advertising)O'Brien, Mary
If you’ve tried PPC ads in the past, but didn’t like your results, don’t give up. It takes experimentation and a willingness to revise your approach. Have you already tried PPC ads to drive traffic to your site? Share your insights and best tips on PPC advertising in the comments ...
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PAY WHAT YOU WANT WHEN YOU WANT PPC is a fantastic addition to an online advertising campaign, and best of all, they are strictly budget-based! Not only are our pay-per-click programs customized to your budget, they are very flexible in terms of time and money. They can be rolled-over...
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