Housing Group Campaigns against Domestic Abuse ; Staff and Residents to Wear White Ribbons in Support of Scheme [Edition 3]Dyer, Chris
racism, homophobia, and bullying. However, the ads weren’t just about changing attitudes; they also wanted to change behaviors. So Gillette partnered with Change the Terms and the National Center for Women & Policing to launch #MyGilletteChallenge. The goal was to encourage men to use the ha...
The advert was particularly applauded for speaking about fashion in this context, instead of the standard focus on consumerism. 3. Women’s Aid – interactive digital billboards Domestic abuse charity Women’s Aid used experiential marketing to make people stop and take notice of the issue ina M...
Since we launched, 3,000 people have pledged to tackle racism and xenophobia on our streets — that is 13 people for every incident reported so far. Many people feel unsure what to do when they witness abuse or harassment. But doing something is better than doing nothing at all. People ...
Professor of Political Science. Politics Editor for The Root. Latest Book: Political Consultants and Campaigns: One Day to Sell
suggest that advertising is a useful tool for social transformation, which has contributed to the social awareness of the problem of domestic violence. There is no consensus that the shock strategy of certain advertisements has the desired effects nor that campaigns should only focus on victims. It...
(WSI) by truck from Central Java to the Restaurant ‘Wake’ in Keramas, Bali. Just a couple metres down from the famous surfer hangout ‘Komune Bali’. These Dolphins are now abused with the typical, commercial ‘Swim with Dolphins’ Program. Charging $75.00 for 20 minutes is pure ...