Over the years, marketing teams have traded sticky notes, paper files, and massive spreadsheets in favor of dedicated campaign management tools. Marketingcampaign software has made the work ofcampaign measurementand tracking easier, more efficient, and more accurate. Campaign software offers a central ...
Mixpanelis a website analytics tool that is focused on event tracking, rather than page view tracking, which is what Google Analytics is based on. Events can be a range of things, including purchases, button click, or a video view. Aside from that major difference with Google Analytics, Mix...
What happens if a negative keyword goes unnoticed or conversion tracking is set up improperly? Every business using PPC ads can benefit from an audit. The good news: you don’t need a ton of resources to conduct one. In this article, we’ll cover the top 10 PPC audit tools to help ...
From bid management to performance tracking, these tools are designed to help you leverage the power ofAmazon Advertising. This guide covers the 12 best Amazon PPC software options to help you pick the right one for your business. What is Amazon PPC software? Amazon PPC software refers to thir...
All-in-one ad campaign management tools for better search & social performance using KPI monitoring, the ad extension library, search query control & more.
Just remember, there is no such a thing as too much data. Use one of the tools discussed above to help turn pages of data into actionable steps that will help drive your business forward. What are the most important call tracking metrics for you?
“Learn how to master UTM tags to track and optimize your marketing campaigns effectively. Discover best practices and how tools like Wishpond can help boost your ROI.” Marketing without tracking is like sailing without a compass. You might be moving, but you have no idea if you’re h...
Straight North is the PPC management company you need to help your business drive relevant clicks, increase conversions and improve ROAS/CPA.
And make sure to add all the keywords you’re targeting with your PPC ads. Then, click “Start Tracking.” Once the tool is set up, you’ll see the “Landscape” tab. Click the gear icon in the upper right corner and select the circle next to “Google Ads” under “Type.” You...
For example, tracking CPC and conversion cost helps you manage campaign spending so your clients get maximum value for their ad budget. 4. Impressions and conversions over time Monitoring impressions and conversions over time helps you spot visibility patterns and correlate them to conversion spikes...