Check out these call-to-action examples to inspire you to craft click-worthy CTAs that guide your visitors through the buying journey.
There is one exception—”Click here.” I’ve seen many tests where “Click here” performs really well. AMarketingSherpa studyfound the same. Also note that this applies only to the call to action. You should not turn “Click here” into a link in the general body copy—always use con...
Social media expert Jon Loomer understands how to use the power of instant gratification to get people to opt in to his email campaign. His call to action wording is “Get Ebook,” but it’s been converting well for him. Russ Henneberry, Director of Editorial for Digital Marketer, strategic...
To make that happen, you need to be able to write strong copy and call to action phrases that make your audience want to do what you’re asking them to do. What is a call to action? Call to action wording can be anything from “Download now!” to “Give us a call to learn more...
Now to different ways to word your call-to-action: Call-to-Action Button Wording Express Urgency Have you ever contemplated buying something, and then thought to yourself “I’ll think it over.” The same thing may happen to your blog readers preventing them from taking an action. ...
What comes to mind when I try to think of a powerful CTA (call to action) is the one my dad expertly executed by bellowing at me daily to get a job. Fresh from a college experience that promised the world but mainly delivered a mountain of student debt, I was under the assumption ...
7. Use A/B Testing and Analytics to Improve Your CTA Finally, I recommend testing different calls to action to discover the best variation for your website. You can try changing up the wording, using different colors and shapes, and experimenting with button placement. ...
A call to action encourages people to do specific actions designed to start or continue thecustomer journey. And here are a few typical kinds of calls to action. The call to action button Have you noticed the orange call to action buttons in the upper right-hand corner of this article that...
Fill in a form to enter a sweepstakes. The infographic includes plenty of wording you can borrow to create your calls-to-action. Note that some are written as if you’re speaking to the reader, and others as if the reader is speaking back to you (such as saying “Yes please!” as ...
Think of wording. In addition to short forms, CTAs should be formed properly to encourage action. In most cases, CTAs are written as imperatives (Buy now, Shop now, Read). Another good practice is to write CTAs in first person (I want a demo, I want a call, Send me my book). CTA...