下面用 Startbucks 將 call to action 放在 above the fold 的電子報作為範例,來說明發信者與收件者認知上的落差: 根據ConversionXL 的研究,使用者花 80% 的時間會停在 above the fold 上。試著調整 call to...
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What is a call-to-action? A call-to-action is a short phrase that prompts your audience to take the desired action on your website, landing page, email or advertisement. They are often clickable texts, images or buttons that guide the user to the next step you’d like them to take....
For more tips, jump to Part 2: Your Best Call to Action, below. 7. Links: Find Your Sweet Spot Including too few or too many links can have a negative effect on your email campaigns. Try testing different versions of your emails with more and fewer links to see what the right ratio...
Your call to action should meet three main objectives: Objective #1: Be clear about the action you want people to take. Rely on the main message of your email to showcase the benefit and leave the closing action to the CTA. Keep your CTAs succinct while providing clear direction as to ne...
“Call to action” (CTA) is a marketing term that describes a text prompt encouraging readers to perform a desired action, like visiting a website, purchasing a product, or signing up for a newsletter. Calls to action come in various forms but are typically hyperlinks or call-to-action but...
Consider when you engage with a business, whether throughlanding pages, a Facebook ad, oremail campaigns. What made you want to press the CTA button? We’re going to look at call-to-action examples that really work to help position your marketing campaignemail designfor success. ...
What comes to mind when I try to think of a powerful CTA (call to action) is the one my dad expertly executed by bellowing at me daily to get a job. Fresh from a college experience that promised the world but mainly delivered a mountain of student debt, I was under the assumption ...
By far the most common type of CTA, buttons are icons with an actionable phrase written in them that entices users to click and take further action. Button designs can vary based on the brand style and goal of the campaign, but generally, your button should have a high-contrast color so...
CampaignType CompressionType ConversionGoalAdditionalField ConversionGoalCategory ConversionGoalCountType ConversionGoalRevenueType ConversionGoalStatus ConversionGoalTrackingStatus ConversionGoalType CriterionAdditionalField CriterionTypeGroup CustomerListActionType