Building curiosity would be like, “Learn how this former pizza delivery guy started a 7-figure online business at home.” To effectively build curiosity, you reveal the result of whatever story you’re telling in your content without showing how you’ll get there. The goal is to connect yo...
We felt like super, ultra, mega VIPs having paid for “club seats.” Pilot and I have never done anything like that ever. We’re economy class flyers, nosebleed section attendees, hopefully “paid everything with a coupon” type of people. And that wasbeforebecoming parents. The show was ...